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Wilwood Racing has officially partnered with the Lucas Oil Late Model Dirt Series for the 2024 season, introducing the “Lucky 7 Contingency Award” for the 7th place finishers at each event. The partnership aims to enhance exposure for Wilwood’s high-performance braking products among the racing community and car enthusiasts. The Lucas Oil Late Model Dirt Series, renowned for its thrilling races and widespread viewership, provides a significant platform for Wilwood to showcase its expertly engineered products.
Key Highlights:
- Wilwood Racing sponsors the Lucas Oil Late Model Dirt Series in 2024.
- Introduction of the “Lucky 7 Contingency Award”.
- Partnership enhances visibility for Wilwood’s high-performance braking products.
- Lucas Oil’s racing series are viewed by millions, enhancing the reach for Wilwood.
- Wilwood remains committed to excellence in braking technology for both racing and consumer vehicles.
Founded in 1977, Wilwood Engineering is committed to designing and manufacturing superior disc brakes and components from their headquarters in Camarillo, California. Their products, known for unsurpassed braking quality and performance, cater to a wide range of applications from racing to classic car restoration.
Wilwood’s partnership with the Lucas Oil Late Model Dirt Series is an exceptional opportunity for brand exposure. “It allows us a fantastic marketing opportunity for the Wilwood brand not only to a highly targeted racer segment that are upgrading their vehicles with the best brakes possible to win races, but also to passionate spectators who are car enthusiasts and want the best brakes for their own vehicles,” says a representative from Wilwood Racing.
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