Source: Sparta Brakes announcement
KENT, Wash. –Sparta Brakes (Sparta Evolution) has appointed Yoni Kellman as its new National Sales and Marketing Manager for the Americas.
With nearly two decades of marketing and sales experience in the specialty aftermarket, Kellman brings a new level of experience to the Sparta brand. With a push to bring manufacturing of their high-performance brake rotors, calipers, big brake kits and other related products to the U.S., adding a dedicated sales and marketing executive to the roster was necessary.
“Sparta brakes has been on a steady growth trajectory for the last few years, and we feel that the larger market will really appreciate what we’re doing in the brake space,” said Chief Operating Officer Mark Joseph. “Right now seemed like the right time to bring Yoni on to help grow our exposure as well as our direct-to-jobber dealer network. With a shift to US based manufacturing as a priority, we feel that our product range will really speak to the American enthusiasts looking for a better high performance and racing brake option.”
Sparta brakes is a global entity with various tier one and tier two companies in its DNA, which contributes to the Sparta engineering advancements and quality first attitude. With brake products ranging from street performance rotor and pad kits, to full blown oversized brake kits with two-piece floating rotors and multi-piston calipers for track days and for competition, Sparta Brakes is poised to be the next big name in high performance brake systems.
About Sparta Brakes
Founded in 2011 and headquartered in Kent, Wash., Sparta Brakes is a world class designer and manufacturer of high-performance brake systems, specifically engineered for motorsports and high-performance street applications globally. Its proprietary forging process enhances the quality, performance and aesthetics of its brake products. Housed in a state-of-the-art facility, the headquarters features engineering and manufacturing capabilities that utilize the latest in CAD software and CNC machines to produce the finest quality components, from initial design to final production. The use of CAD software to run analyses like FEA, CFD and thermal analysis ensures that Sparta’s braking components are as strong, lightweight and efficient as possible before going into prototyping and production. The key to the company’s success is that it is able to oversee the entire process in-house, in the United States.