Source: SEINSA Corporation announcement
MADRID — SEINSA Corporation, a leading innovative group in the brake and spare parts sector, closed the first half of 2022 with the implementation of its Ecommerce project, the automation of its production process and the launch of two new products: the Super Caliper Kit and the Electric Parking Brake.
“We are committed to a greener, digital and more social company,” said José Antonio Espinosa, Chief Executive Officer of Seinsa Corporation.
The Spanish company, which controls the entire manufacturing cycle of its products, has automated the two plants in Navarra (Eugi and Egües) and the plant in India (Chennai).
“The automation of the plants has allowed us to avoid the crisis, position ourselves as leaders in Europe and accelerate production in India,” said Espinosa.
In the Asian country, the workforce has grown by 20 percent in the first half of 2022 and they estimate that production will quadruple over the next four years.
Seinsa, within its investment and development plan based on digitalization, seeks to homogenize its brands with a standardized image through international registrations in 89 countries and agreements with the main marketplaces for the online sale of their repair kits: Thanks to the Ecommerce project, the firm offers the most reliable and necessary data to find the repair kit quickly and accurately.
Another of the group’s novelties is the market launch of two new products: The Super Caliper Kit and the Electric Parking Brake.
“The super brake caliper repair kit is the most complete alternative on the market and this is a competitive advantage over our competitors,” said Espinosa.
Seinsa Corporation, which has just received the Arizmendiarreta Saria Award for its positive social impact thanks to its inclusive and participatory model, is preparing to open two new storage locations in Mexico and the United States during the second half of the year.
SEINSA Corporation multiplied its annual sales volume, which exceeded €30 million euros in 2021, despite and against the forecasts of the automotive sector in general. 98 percent of the Navarrese company’s sales correspond to exports for 85 brands from 85 countries.
The group has created a strategic triangle thanks to its three factories in Navarra and a fourth in Chennai, India, in addition to establishing in 2022 a logistics center in the center of Europe, in Poland.