Brakes India: Interview with Sriram Viji

In an enlightening conversation, Sriram Viji, the Managing Director of Brakes India, sheds light on the vibrant dynamics of the Indian automotive market and the strategic trajectory of one of its leading brake components manufacturers.

Key Insights:

• Growth and Regulations: The Indian automotive sector is witnessing significant growth, underscored by a stringent emphasis on enhancing safety and emission standards. Viji notes, “As the market evolves, so does our commitment to safety and sustainability, guiding our innovation.”
• Brakes India at a Glance: A titan in the realm of foundation brakes and friction materials, Brakes India prides itself on a rich heritage of excellence and a diverse product portfolio. Viji reflects on the company’s journey, “From humble beginnings to becoming a cornerstone of the automotive industry, our journey is one of continuous innovation and dedication.”
• Electrifying Challenges: While the electric vehicle (EV) market in India promises a greener future, it grapples with nascent stage hurdles like range anxiety and sparse charging infrastructure. Brakes India is at the forefront of addressing these issues, investing in research and partnerships to pave the way for a robust EV ecosystem.
• Global Ambitions: With an eye on the global stage, Brakes India is expanding its international footprint and export strategy. “Our vision is global, but our roots remain firmly planted in Indian soil. We are scaling our presence across borders while championing the ‘Make in India’ ethos,” Viji asserts.
• Innovation and Safety: In the fight against counterfeiting and to ensure utmost safety, Brakes India is leveraging cutting-edge technology and stringent quality controls. The company’s proactive stance on counterfeiting underscores its commitment to safety and reliability.
• Future Forward: Looking ahead, Brakes India is poised for unprecedented growth, with R&D and innovation at its core. “Our roadmap is clear – to lead with innovation, expand our global reach, and drive forward the adoption of EVs,” shares Viji, painting an ambitious future for the company.

About Brakes India

Brakes India is a leading supplier of braking systems in the Indian market and a global supplier of ferrous castings for passenger vehicles, light commercial vehicles, heavy commercial vehicles & tractors. Promoted by the TSF Group, whose heritage dates to 1936, the company has a strong in-house R&D capability that includes state-of-the-art test facilities and a high-speed test track built to international standards. Brakes India has world-class manufacturing operations with a reputation for providing high-quality products and an expansive supply chain, serving marquee OEMs across the globe.