Source: SBS Friction A/S announcement

SVENDBORG, Denmark The central supplier of brake pads and rotors for the motorcycle and SxS industry, SBS Friction A/S will celebrate Christel Munk Pedersen’s (Chief Sales Officer – CSO) 25th anniversary with the company at the end of the month.

Colleagues share they memories

Peter Dieckhøner hired Pedersen in 1996 even though there was no vacancy. Simply put, he saw the potential in her. Pedersen has therefore had a lot of influence in defining her role and she has done so with great success. Lately, with a significant role in the acquisition by Italian Brembo.

Related post:
Acquisition Complete: SBS Friction a Part of Brembo

Thus, it was a logical outcome that Pedersen should take over the role of CSO at the turn of the generation when Dieckhøner retired. Partly because she possessed the strategic abilities to understand the complexity of the motorcycle market and, not least, to create good relationships with customers. Relationships that have maintained and added a large and loyal customer base, which has given the SBS brand a significant position in the industry and increased revenue significantly over the years.

Pedersen was hired as a line manager for the company’s customer service department.

Over the years, she has evolved to be among the most essential people in the motorcycle safety industry. Not least because Pedersen’s personality, commitment, and ability to communicate in many languages ​​give her opportunities to create good relationships with decision-makers and in many cases also professional friendships.

About SBS Friction

SBS Friction A/S is a Danish-based company that develops, manufactures and markets brake pads and friction solutions for motorcycles, scooters, ATV/UTVs, special cars and industrial applications including wind turbines. Its product range includes other brake components such as brake discs, brake shoes, brake pins and accessory parts.

SBS Friction is part of the Italian Brembo S.p.A Group which also produce automotive brake systems, especially for high-performance cars.