DETROIT – Understanding the marketing importance safety features, especially advanced driver-assistance systems (ADAS), have become in the marketing and positioning of a new vehicle, Chevrolet emphasized these in the media release announcing the upcoming “redesigned from the ground up” 2024 Chevrolet Traverse.
“Offering bold design with more truck-like proportions, key safety features with families in mind” came before any mentions of the traditional sport-utility (SUV) selling factors like horsepower and towing capability.
ADAS components lead in safety systems
When it comes to safety and driver assistance technologies, the 2024 Traverse delivers with meaningful features, starting with standard Chevy Safety Assist — a suite of safety features and driver assistance technologies that includes:
- Automatic Emergency Braking
- Forward Collision Alert
- Following Distance Indicator
- Lane Keep Assist with Lane Departure Warning
- IntelliBeam® High Beam Assist
- Front Pedestrian and Bicyclist Braking10
Additional standard safety and ADAS features include:
- Rear Park Assist
- Safety Alert Seat
- HD Rear Vision Camera
- Lane Change Alert with Side Blind Zone Alert
- Rear Cross Traffic Braking
- Blind Zone Steering Assist
- Adaptive Cruise Control
- HD Surround Vision
- Speed Limit Assist
- Traffic Sign Recognition
- Intersection Automatic Emergency Braking
- Side Bicyclist Alert
- Rear Pedestrian Alert
- Reverse Automatic Braking
All Traverse trims come with an updated Buckle to Drive feature that requires the front-seat passenger, as well as the driver to be buckled before driving, and Teen Driver via the MyChevy app.
Rear Seat Belt Reminder is also new, which alerts the driver if second or third row passengers have taken off their seat belt.
According to NHTSA, in 2021, 26,325 passenger vehicle occupants were killed, and about 50% of those killed were not buckled (based on known seat belt use). Features like Buckle to Drive and Rear Seat Belt Reminder in the Traverse are strong reminders for drivers and their passengers to buckle every time they are in the vehicle.
All models are powered by an all-new 2.5L turbocharged engine that delivers a GM-estimated 315 horsepower and GM-estimated 317 pounds-feet of torque, delivering more power than the previous models, including a 19% increase in torque. It is paired with an eight-speed automatic transmission and available all-wheel drive — including an off-road-capable twin-clutch AWD system unique to the Z71 model. When properly equipped, the new Traverse has a max trailering rating of up to 5,000 pounds (2,268 kg).
For more on the all-new 2024 Chevrolet Travers three-row SUV, click HERE.
