Source: Mercedes-Benz announcement
STUTTGART, Germany — The global trade in counterfeit Mercedes-Benz products continues to increase. In 2021 alone, more than 1.86 million counterfeit products were seized in over 650 raids. This is a significant increase of around six percent compared to the previous year, 2020.
Counterfeit products are not only illegal, they are also relevant to safety and can endanger the health of road users. That’s why Mercedes-Benz is taking rigorous action against such counterfeit products. The measures focus on components such as brake discs, wheels and body and steering parts.
Renata Jungo Brüngger, Member of the Board of Management of Mercedes-Benz Group AG, Integrity & Legal Affairs, said, “The counterfeiting industry has organized-crime structures and often generates higher profits than drug trafficking. We are working closely with authorities around the world in order to curtail these structures and combat threats to road safety.”
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During the pandemic during the past two years, product pirates increasingly used online platforms and social media channels to offer counterfeit goods. It requires much more effort for brand protection experts to research the online trade in counterfeit products.
Counterfeit goods can be placed on online platforms at very short notice and sold with the support of social media. For this reason, Mercedes-Benz has further expanded its strategic and operational measures against counterfeiting in online trading. The brand protection strategy comprises three pillars: Detect, attack and prevent. Our brand protection experts can identify counterfeiters by checking suspicious offers on online platforms and social media or trade fairs worldwide.
Renata Jungo Brüngger, Member of the Board of Management of Mercedes-Benz Group AG, Integrity & Legal Affairs, said, “The trading in counterfeit products on online platforms and social media is further increasing. Our brand protection experts have quickly adapted to the counterfeiting industry’s growing business model. In 2021, more than 126,000 counterfeit products were removed from online platforms.”
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