Impreza Adds Standard ADAS for 2024

Source: Subaru announcement

CAMDEN, N.J. – Subaru of America, Inc, revealed to the world the all-new 2024 Impreza at the Los Angeles Auto Show. The sixth-generation Impreza receives an all-new design, improved performance, enhanced safety features, and updated multimedia technology.

Safety

Standard on all 2024 Impreza models is the latest version of the award-winning EyeSight® Driver Assist Technology (ADAS).  The enhanced system operates smoother, faster, and under a greater range of conditions. These improvements are thanks to a wider field of view, updated control software, and the addition of an electric brake booster. EyeSight can now identify bicycles and pedestrians at intersections sooner and, when necessary, alerts the driver and applies brakes to avoid collisions.

Automatic Emergency Steering is included on models equipped with Blind-Spot Detection with Lane Keep Assist and Rear Cross-Traffic Alert. The safety feature works with EyeSight and Blind-Spot Detection to assist with steering control to help avoid a collision at speeds less than 50 mph.

Standard Rear Seat Reminder is designed to help prevent child and/or pet entrapment by alerting the driver to check the rear seat before exiting the vehicle.

Throughout its 30-year history, Impreza has received safety awards from trusted organizations including the Insurance Institute for Highway Safety (IIHS) and National Highway Traffic Safety Administration. The outgoing five-door Subaru Impreza1 was named a 2022 IIHS TOP SAFETY PICK (with optional EyeSight and specific headlights).

This marks the 15th consecutive year the compact car has earned this award (2007-2022) and includes the highest possible rating of “Superior” for frontal crash prevention from IIHS Subaru anticipates the all-new 2024 Impreza will continue to deliver exemplary safety performance.

For further information about the all-new 2024 Subaru Impreza, click HERE.

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