Hella Pagid Name Team Scheider Brand Ambassador

Source: Hella Pagid

ESSEN, Germany – Team Scheider Motorsport, led by racing champion Timo Scheider, has been named brand ambassador by Hella Pagid, joint venture of the automotive suppliers TMD Friction and HELLA.

The Essen-based brake system specialist for the independent aftermarket offers more than 14,000 articles for passenger cars and light commercial vehicles in its role as a complete supplier.

In 2020 Hella Pagid will also be represented by “Team Scheider Motorsport”, which is headed by German motor racing driver Timo Scheider. Scheider is two-time DTM winner, multiple winner of various 24-hour races (Spa-Francorchamps and Nürburgring) and also current FIA RX Rallycross pilot and BMW works driver.

“In Timo Scheider we have an icon of German touring car motorsport at our side, a champion who has won countless titles during his long professional career and who is internationally famous. His enormous reach within social media and also his presence in print and TV help us to expediently promote Hella Pagid’s brand awareness among international end customers,” explained Timo Krämer, Senior Marketing Manager at Hella Pagid. “In addition, Timo Scheider will be offering something unforgettable for selected Hella Pagid customers from January to March of next year in Sweden.”

Apart from its sporting activities, “Team Scheider Motorsport” also carries out maintenance and conversion work on vehicles of car enthusiasts, aficionados who greatly appreciate the motorsport know-how of Timo Scheider and his staff. During this maintenance work, the replacement of brake system components is part of day-to-day business.

“This gives us the opportunity of clearly demonstrating the advantages of the Hella Pagid brand. It transfers the long-standing motorsport know-how of its sister company “PAGID Racing” to the independent aftermarket and our motorsport savvy customers appreciate that. In addition, the Hella Pagid brand wins people over with its extensive OE expertise found in the original equipment brand “PAGID”, which has been supplying vehicle manufacturers such as BMW, Porsche, AUDI and Mercedes for decades,” said Timo Scheider.

Mike Geylin
Mike Geylin

Mike Geylin is the Editor-in-Chief at Hagman Media. Geylin has been in automotive communications for five decades working in all aspects of the industry from OEM to supplier to motorsports as well as reporting for both newspapers and magazines on the industry.