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Source: Hella Aftermarket announcment

ATLANTA — HELLA Aftermarket presented INNOVISION  2022 – Americas to top 60 key customers from 15 countries of North, Central and South America with the technologies of tomorrow – digitalization of lighting, automated driving, brake systems, diagnostic solutions, clean mobility solutions and seating from FORVIA at the Porsche Experience Center in Atlanta, in the United States.

At this special event specially created for domestic and international aftermarket, were presented the latest innovative solutions from the HELLA Group and FAURECIA together operating under the overreaching umbrella brand FORVIA.

Automated driving, digitalization & connectivity, efficiency & electronic mobility as well as individualization are the current trends in the automotive industry. These developments also pose challenges to workshops and aftermarket partners since vehicles are becoming increasingly complex.

From the lighting and electronics expert HELLA, the diagnostics specialist HELLA GUTMANN, the brake systems expertise from HELLA PAGID, a multi-stage venture capital fund focused on mobility, deep tech, and industrial manufacturing investments from HELLA VENTURES, and innovative products that helped to change the clean mobility trends with FORVIA HELLA.

Additionally, customers had the opportunity to visit the main attractions in downtown Atlanta and experience the adrenaline rush at the lap test in Porsche track.

“Huge pleasure for Hella Automotive Sales, to host the first-ever Innovision Americas. The perfect avenue to introduce key customers and internal partners to Forvia’s innovations. We are creating the technology of tomorrow – today,” mentioned Fred Snow, President of HELLA Inc. “Big thanks to Porsche North America for allowing us to use their amazing HQ and customer experience center. Porsche has been an amazing partner over the years, with Hella being a supplier since day one with the 356.

“Today Porsche is an early adopter of state-of-the-art technology from Forvia, making it the perfect venue.”

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The Brake Report
The Brake Report

The BRAKE Report is an online media platform dedicated to the automotive and commercial vehicle brake segments. Our mission is to provide the global brake community with the latest news & headlines from around the industry.