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As the automotive aftermarket rapidly shifts toward electrification, First Line Ltd. is preparing for a transformative 2025, embracing the opportunities and challenges brought by the growing dominance of electric and hybrid vehicles. With over 40 years of industry experience, the company is expanding its portfolio to meet the increasing demand for EV and hybrid components, ensuring it remains competitive in the evolving market.
Key Highlights:
- Expanded product range: First Line Ltd. now offers 3,000 references for hybrid vehicles and 1,500 for electric models, including popular MG electric models.
- Investment in EV and hybrid solutions: The company has enhanced its offerings across key categories such as braking, steering, suspension, and wheel bearings.
- Sustainability initiatives: First Line Ltd. is prioritizing eco-friendly packaging and product durability to align with consumer and regulatory demands for greener solutions.
- Commitment to quality: The company has added 500 new-to-range parts in the past year, maintaining a 50,000-product portfolio across 65 categories under its three brands.
- ISO9001 certification: With an in-house technical center and rigorous testing procedures, First Line Ltd. ensures its products meet the highest industry standards.
Kelvin Olds, Product Director at First Line, emphasized the urgency for aftermarket suppliers to adapt, stating:
“The automotive landscape is changing rapidly, and the aftermarket must adapt to the demands of the modern vehicle parc. We’ve invested heavily in our EV and hybrid range, ensuring we are well-positioned to support the next generation of vehicles.”
Looking ahead to 2025, First Line Ltd. remains dedicated to being first to market with quality, sustainable solutions, ensuring its continued leadership in the evolving automotive aftermarket.
For more details, visit www.firstlineltd.com.
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