First Line Inks Same-Day Deal

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Source: Fist Line announcement

BANBURY, U.K. — First Line Ltd. has reached a national distribution agreement with Marathon Warehouse Distribution to supply the Borg & Beck brand to motor factors on a frequent same-day delivery service.

As part of the new strategic partnership between the two companies, Marathon’s national branch network will offer same day availability of Borg & Beck brake, clutch and gear-control cables, turbo hoses & breathers, engine mountings, water pumps, thermostat kits, radiator expansion caps, temperature sensors, coolant flanges and fan switches.

All Borg & Beck products distributed by Marathon come with a comprehensive two year / 24,000-mile warranty, against manufacturing defects, for total peace of mind.

Distributors of Borg & Beck will continue to be supplied as normal through First Line Ltd.’s U.K. warehouse on a next day delivery service, with Marathon now in place to service the immediate needs of the market.

Dan Joyner, First Line Ltd. Managing Director, said: “The demand for Borg & Beck products has grown enormously over the years and this, coupled with our unrivalled availability, means that it is a logical evolution for the brand to be available via the same day service that Marathon can provide.”

Marathon branches are strategically located to provide excellent coverage across the UK and offer a service to motor factors of up to 4 times a day. Marathon’s distribution network is supported by a national distribution center situated in Redditch, West Midlands.

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Colin Fisher, Marathon Warehouse Distribution Sales and Marketing Director, said, “We’re delighted to add such a huge brand name in Borg & Beck to our offering. Its heritage and dedication to quality matches that of our own approach to distribution and we look forward to taking the brand and its expanded product range to the market on a same day supply service.”

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