Source: First Line Ltd. announcement

BANBURY, U.K. — Automotive aftermarket specialists First Line Ltd. will showcase its wide range of product lines and references at one of the world’s leading industry trade shows, Automechanika Frankfurt, from Sept. 13th to 17th.

With Borg & Beck being the dominating brand for export sales, the stand design will be concentrated on its Borg & Beck product portfolio, suitable for modern passenger cars, retro classics, light commercial vehicles, and trucks, at a newly located and designed stand of 108 square meters, in Hall 3.1, stand D11.

The company will join a roster of established exhibitors, as Automechanika Frankfurt provides visitors with a first glimpse at the latest innovations from international key players in the automotive aftermarket, displaying new technologies and trends.

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Dan Joyner, Managing Director for First Line Ltd., said: “We’re delighted to be back attending trade exhibitions again after the break enforced by the Covid pandemic and look forward to being in a fresh new location.

“Our international sales teams will be coming together to represent Borg & Beck and our extensive product offering, covering 60 product lines and as many as 40,000 references for the current vehicle parc.

“The last couple of years have been challenging for the entire industry, and we’re looking forward to bringing examples of our high-end product lines to this international event, and meeting with our customers face-to-face once again. We’d encourage any of our distributors attending the show to book a meeting and enjoy our hospitality, by visiting the ‘Events’ section of our website.

This year, the company marked 30 years since the launch of its Steering and Suspension range, a product group that is continually expanding as a result of the meticulous research and development programs in place, delivering a wider choice of aftermarket parts for the global vehicle parc than ever before.

More than 2,600 exhibitors will be bringing their latest products and services to the upcoming Automechanika Frankfurt, a meeting for the industry taking place against the backdrop of ongoing challenges in the automotive sector, including the energy crisis, supply chain problems, semiconductor shortages, a lack of skilled personnel plus the ongoing pandemic and war in Ukraine.