Continental Names Straten Head of Aftermarket

FRANKFURT, Germany — Enno Straten, 50, will become head of Continental’s Automotive Aftermarket business segment effective November 1, 2023.

This segment includes replacement and wear parts for the passenger car aftermarket, such as brakes, electronic components, service equipment or batteries.

Straten succeeds Peter Wagner, who will pursue new tasks outside of Continental.

Straten comes from the Tires group sector at Continental, where he has held a number of senior management positions for more than 20 years. Since 2020 he has been responsible for Strategy, Analytics and Marketing (SAM) in the business area Replacement Tires for Europe, the Middle East and Asia (EMEA). Prior to that he was head of Commercial Specialty Tires (CST) and was the key account manager at Tires for original equipment in passenger cars and light commercial vehicles. Straten has a degree in mechanical engineering from the Leibniz University Hanover.

“Enno Straten is an experienced manager familiar with the structures of the aftermarket for a long time,” said Ismail Dagli, head of the business area Smart Mobility, which includes the automotive aftermarket business segment. “His approach of creating close links between strategy, data analytics and marketing made an important contribution to the current success of our business area Replacement Tires.

“In our aftermarket business for cars he will be responsible for keeping us on course for growth and preparing us to meet future challenges.”

His predecessor successfully expanded the automotive aftermarket business segment towards a one-stop supplier.

“Peter Wagner successfully promoted the expansion of our aftermarket portfolio in the past years, spearheaded our growth as a one-stop supplier and supported the development of our workshop services, which are an increasingly important area,” added Dagli. “This has contributed significantly to our success in the aftermarket business for cars. We thank him for his longstanding commitment and wish him all the best for the future.”


Mike Geylin
Mike Geylin

Mike Geylin is the Editor-in-Chief at Hagman Media. Geylin has been in automotive communications for five decades working in all aspects of the industry from OEM to supplier to motorsports as well as reporting for both newspapers and magazines on the industry.