Brembo is a group that has strong ties to the territories in which it operates and in which it always integrates successfully, paying constant attention to the needs of the same and concretely supporting the local communities in the greatest areas of social need through projects and initiatives.
There are five areas of operation where Brembo’s efforts are focused: social and the protection of children, education, training and research, art and culture, sport, social projects in the world.
Concerning this last area of operation, Brembo’s desire to be an active protagonist in the countries that have the greatest social need and where the group is present with its production plants is manifested in the social projects “Casa del Sorriso” and “I was a Sari”, where Brembo has the role of direct promoter of the initiatives through collaboration with the non-profit world.
“Casa del Sorriso” and “I was a Sari” are social projects of the group that Cristina Bombassei, Group Chief CSR Officer, visited recently with the Brembo Brake India team.
I was a Sari
A Sari is a traditional Indian garment for women that has been a key element of the local culture for centuries. “I was a Sari” is one of the projects that Brembo has sponsored since 2015. The initiative was launched by an Italian businessman, Stefano Funari, with the aim of improving the living conditions of Indian women belonging to the most disadvantaged social classes.
In the logistics area, immersed in the unique colors of the fabric, the women select the cloth, inspect the quality, and cut the best Sari fabric that will be transformed into the fashion collection. The products made in the three tailoring centers are then stored in the logistics center where custom labels with a description of the project are affixed. Afterwards, the products are shipped to customers.
The Casa del Sorriso
In 2017, the Casa del Sorriso was opened out of collaboration between Brembo and CESVI, a non-governmental organization committed to supporting development and fighting poverty.
“I met a group of children and young people from 3 to 12 years of age in the three centers of Papalwasti, Upper Otta and Rajiv Gandhi Nagar”,
“A modular village – Cristina Bombassei explained –