Brembo Invests in Connected Mobility Startup

Brembo, a global leader in braking systems, has made a strategic investment in Spoke Safety, a U.S. startup focused on digital communication technologies for vehicles and road ecosystems. This move is part of Brembo’s ongoing commitment to enhancing its expertise in software and cloud connectivity to innovate its solutions further.

Key Highlights:

  • Investment in Spoke Safety: Brembo acquires a stake in the U.S. startup specializing in digital communication technologies.
  • Digital Innovation Goal: Enhance communication between braking systems and the road ecosystem.
  • Collaborative Research Project: Initiated through Brembo Inspiration Lab in Silicon Valley.
  • Focus on V2X Technology: Spoke Safety’s solutions connect vehicles with road users and smart city infrastructures.
  • Strategic Vision: Brembo aims to shape the future of mobility with cutting-edge solutions.

The investment aims to facilitate the communication of braking systems with other connected elements in the surrounding environment. Daniele Schillaci, CEO of Brembo, stated, “The investment in Spoke Safety is another step towards the digital innovation of our braking systems. Our vision for the near future is to enable the braking system to communicate and interact not only with the equipped vehicle but with the entire road ecosystem, including other vehicles, infrastructures, and communication networks, enhancing the driving experience and safety.”

The collaboration between Brembo and Spoke Safety began through the Brembo Inspiration Lab in Silicon Valley. This lab aims to find innovative startups that can contribute to Brembo’s evolution, particularly focusing on software and artificial intelligence.

Founded in Denver, Colorado, in 2020, Spoke Safety specializes in Vehicle-to-Everything (V2X) technology. This communication system connects vehicles in real-time with other vehicles, road users such as cyclists, and smart city infrastructures like traffic lights. The goal is to improve the driving experience and promote greater road safety.

Spoke Safety now joins Brembo Ventures’ portfolio. Brembo Ventures is the company’s venture capital unit that invests globally in top technological startups to support Brembo’s innovation and accelerate the development of new mobility solutions.

About Brembo:

Brembo leads the world in designing and producing high-performance braking systems and components for top manufacturers of cars, motorbikes, and commercial vehicles. Founded in 1961 in Italy, Brembo has a long-standing reputation for providing innovative solutions for OEMs and the aftermarket. The company also competes in the most challenging motorsport championships globally and has won over 600 titles.

Guided by its strategic vision, “Turning Energy into Inspiration,” Brembo aims to shape the future of mobility through cutting-edge, digital, and sustainable solutions. With over 15,600 employees across 15 countries, 32 production and business sites, and 9 R&D centers, Brembo reported a turnover of €3,849 million in 2023, solidifying its position as a trusted solution provider for the best driving experience.

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