Wednesday, October 28

AEB Market Growing Fast As Ford Adds Down Under


DETROIT, Mich.–Autonomous Emergency Braking (AEB), also known as a collision avoidance system is gaining traction outside of Europe and the U.S. where it first rolled out. Ford is the first automaker to offer the feature in the utility market in Australia in the new Ranger.

AEB is expected to migrate from luxury/premium vehicles to be standard equipment in many more volume-vehicles in the U.S. and Europe over the next five to eight years. Indeed, the AEB market is predicted to grow from $6.5 billion in 2017 to USD $20 billion by 2024, according to a latest Global Market Insights (GMI), Inc. report.

According to GMI, Europe’s autonomous emergency braking market will hold around 50% volume share by 2024. BMW, Volkswagen Group, and Mercedes Benz all have developing innovative AEB solutions for their vehicle portfolio. Organizations including Euro NCAP are also promoting development of AEB systems to safeguard occupants and non-occupants. 

The popularity of the systems, as well as the automaker’s desire to spread the costs to additional markets, is driving adoption in Australia, Asia, India, and South America, especially in premium/luxury segments.

The autonomous emergency braking market players include Autoliv, Continental, Delphi, Magna, Siemens, and Bosch.

In the U.S., the National Highway Traffic Safety Administration (NHTSA) is pushing for more widespread adoption of the systems. In 2012, one-third of all police-reported crashes involved a rear-end collision with another vehicle as the first harmful event in the crash, and NHTSA believes that advanced crash avoidance and mitigation technologies like AEB systems could help in this area.

How does it work? Automatic Emergency Braking is a system that allows a car to warn a driver of an impending crash and even apply the brakes without driver input to avoid or mitigate the collision. NHTSA calls the tech “the next wave of potential significant advances in vehicle safety.”

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David Kiley is Chief of Content for The BRAKE Report. Kiley is an award-winning business journalist and author, having covered the auto industry for USA Today, Businessweek, AOL/Huffington Post, as well as written articles for Automobile and Popular Mechanics.