Source: ADVICS announcement
This rebranding push for the ADVICS product line follows the branding changes announced by AISIN Group during Q3 of 2021.
“ADVICS’ customers have come to know and trust the quality engineering, precision manufacturing and customer satisfaction that goes into all of our products,” said Fumiko Higa-Bales, branding and supply chain manager, ADVICS Aftermarket North America. “The new packaging design is bold and really stands out amongst the competition, just like our brand and its dedication to quality, performance and our customers’ safety. ”
The new packaging and branding will be gradually rolled out into the market as old inventory is phased out.
“Products under the old brand, logo and packaging will still be on shelves for some period of time as we work through the transition,” said Larrow Kaufman, senior manager, Sales and Marketing, Aisin Aftermarket North America “Inventory of parts in the old packaging will determine the timing of a full turnover to the new branding.”.
ADVICS (Advanced Intelligent Chassis Systems) is a supplier of ultra-premium original-equipment brake system components that are engineered and manufactured with industry-leading technology and innovation for the aftermarket. With the combined experience of AISIN, DENSO and SUMITOMO ELECTRIC, three of the world’s premier automotive suppliers, the the company’s journey represents the very best of Japanese quality, global expertise and environmental sustainability for the road ahead. ADVICS ultra-premium aftermarket product line includes brake pads, master cylinders, wheel cylinders, brake boosters, brake rotors and calipers. ADVICS North America, Inc. is a wholly owned subsidiary of ADVICS Co. LTD. and has expanded to include more than 20 locations and over 10,000 employees on a consolidated basis worldwide. As a member of the AISIN Group of companies, all ADVICS aftermarket products are sold exclusively through AISIN World Corp. of America.