UPGRADE: Brembo’s Redefined Performance Aftermarket Program

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STEZZANO, Italy — Brembo redefined its performance aftermarket products yesterday with the announcement of the new UPGRADE program emphasizing performance, style and emotion – not simply a range of components.

Luca Battistella, performance marketing manager, emphasized the Brembo experience, not simply performance, as the goal of the UPGRADE program.

“Replacing the original equipment brake system with Brembo UPGRADE products takes enthusiasts into an exclusive world that is based on unique details, passion, quality and extreme performance,” he said. “This program is available to customers worldwide.”

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The new Brembo UPGRADE program fully embraces the company’s new mission to become a Solution Provider, integrating its products and services into value-added solutions that meet the needs of the global market as well as evolving the Italian brand for future generations to rely on.

The three product lines -Battistella referred to them as families – to choose from in the Brembo UPGRADE range are Sport, GT and Pista. These three options guarantee a wide range of solutions able to meet the needs of those who want to upgrade their own system for a sportier performance, improved safety or simply to give their own vehicle a unique and personal style.

SPORT – the on-ramp to the Brembo UPGRADE world, provides a direct original-equipment (OE) replacement for reliable on the road and superior on the track.

The products in the Brembo Sport range, including discs, pads and brake fluid, are ideal for enthusiasts who use their vehicles both for normal road use as well as high performance driving.

GT – The GT line is the most complete range of upgrade brake systems on the market combining style and performance.

The Brembo Gran Turismo (GT) systems, including calipers, pads, discs, brackets, hoses and hardware, offer excellent braking power day-to-day as well as delivering the braking confidence necessary on track days.

The unique design with the added choice of caliper, color and disc, help to make a vehicle unique.

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These systems offer superlative performance. They are designed and tested specifically for track day enthusiasts and drivers who want maximum performance from their cars.

Pista – More than 40 years’ experience in racing in one kit. The Pista family is designed specifically for the racetrack which means more than 40 years of racing experience in a single kit (that includes racing calipers, discs, brackets, hoses and hardware).

Mike Geylin
Mike Geylin

Mike Geylin is the Editor-in-Chief at Hagman Media. Geylin has been in automotive communications for five decades working in all aspects of the industry from OEM to supplier to motorsports as well as reporting for both newspapers and magazines on the industry.