TMD Friction’s New Brand Strategy

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TMD Friction, a leading global supplier of braking solutions, announces a new direction focusing on safety and sustainability. The unveiling of a new corporate website marks this significant shift towards a more responsible and innovative future in mobility.

Based in Leverkusen and with over 110 years of premium Original Equipment (OE) experience, TMD Friction has been at the forefront of the automotive industry. With a rich 140-year history as an industry pioneer, the company is now embracing a new era. This strategic pivot is not just about maintaining its reputation for reliability but also about minimizing environmental impact through sustainable business practices.

See also: AEQUITA Completes Acquisition of TMD Friction

The launch of their redesigned website is a testament to TMD Friction’s commitment to evolution. It features a modern, dynamic interface and a special focus on sustainability, aligning with the company’s values.

Clement de Valon, Executive Vice President, emphasized the importance of the website in mirroring the company’s values: “The new corporate website showcases a modern, appealing and premium design and demonstrates our commitment to safety and sustainability.”

Lynn Edwards, Vice President of HSE & Sustainability, highlighted the site’s role in promoting TMD Friction’s sustainable vision: “The new web page showcases our existing accomplishments as well as our vision for a sustainable future.”

The website’s overhaul includes a unified design language and a contemporary interface, ensuring a premium digital experience for all stakeholders. This move reaffirms TMD Friction’s dedication to innovation, safety, and environmental stewardship.

TMD Friction’s new brand direction and website launch symbolize a significant stride towards a safer, more sustainable future in mobility, setting a benchmark for others in the industry to follow.

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The Brake Report
The Brake Report

The BRAKE Report is an online media platform dedicated to the automotive and commercial vehicle brake segments. Our mission is to provide the global brake community with the latest news & headlines from around the industry.