Source: MEYLE announcement
HAMBURG — MEYLE was represented at this year’s MOTORTEC trade fair in Madrid; with more than 60,000 visitors, the automotive aftermarket trade fair is one of the most important dates for the Iberian Peninsula, Latin America and North Africa as well as for the German spare-parts manufacturer.
MEYLE impressed the visitors of MOTORTEC 2022 not only with product highlights on display but also with its workshops and interactive exhibition pieces. This year’s trade fair was a full success for MEYLE, especially due to the lively exchange with the trade public and countless workshop professionals, exceeding the company’s expectations by far.
MEYLE exhibited products and solutions from the fields of steering & suspension, automatic transmission oil change, filters and brakes, on a total of six product islands.
A special highlight was the presentation of the new practical the company’s transmission oil filling device, which MEYLE recently released. Also, another highlight was that two of the product islands were designed to be interactive, drawing the attention towards the practical execution and giving interested visitors the opportunity to lend a hand themselves.
The conception of MEYLE’s trade fair stand has been a perfect fit for this years’ audience, as Lars Peters, Account Manager Spain & Portugal and Coordinator ITGs, explained, “From my point of view, MOTORTEC has changed from a manufacturers’ trade fair to a distributors’ trade fair. The number of workshop visitors has increased enormously. As one of the few manufacturers exhibiting this year, we enjoyed being close to the workshops and to present our smart MEYLE-KIT solutions.”
To view the entire announcement, click HERE.