ICER Enhances Product Labels

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ICER Brakes, a renowned European brake manufacturer, has introduced a new feature on its product labels: QR codes. These codes, aimed at enhancing customer experience, are now present on all ICER products, marking a significant step in the company’s commitment to technological advancement and customer service.

Established in 1961, ICER Brakes has become Europe’s leading independent manufacturer of friction material. Known for its high-quality products and service, the company has consistently worked on improving and innovating its offerings. With its manufacturing plants located in Pamplona and Tudela, Spain, ICER Brakes produces over 22 million units annually and operates in more than 70 countries globally.

The inclusion of QR codes on the labels of ICER products is a move towards increased transparency and convenience for users. Customers can now simply scan the QR code using a mobile device to access a wealth of detailed information about each product. This data includes:

  • Technical information
  • Product drawings
  • Cross references
  • Vehicle applications

And much more, thereby allowing for an informed purchase decision.

This innovative approach not only reflects ICER’s dedication to offering the best experience but also positions it as a strong alternative to traditional market dominators in friction material manufacturing.

ICER’s commitment to continuous improvement and innovation is evident in this latest initiative. By integrating QR codes into its product labels, the company is not only keeping up with digital trends but also enhancing customer interaction with its products. This move is a testament to ICER’s philosophy of offering the highest quality and service since its inception.

ICER Brakes’ new QR code feature on product labels signifies a step forward in the company’s ongoing efforts to provide efficient braking solutions and an enhanced customer experience.

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The Brake Report
The Brake Report

The BRAKE Report is an online media platform dedicated to the automotive and commercial vehicle brake segments. Our mission is to provide the global brake community with the latest news & headlines from around the industry.