Brembo Wins Red Dot Design Award

ESSEN, Germany – Brembo, a global leader in brake system technology, announced it has been honored with the prestigious Red Dot Award for outstanding product design. The 2023 Red Dot Award, recognized as one of the most significant design competitions in the world, has bestowed this accolade upon Brembo’s 19RCS CORSA CORTA RR- Race Replica in the Product Design category.

The Red Dot Award recognizes and celebrates exceptional creations that seamlessly blend innovation and aesthetics. Brembo’s win in this category underscores the company’s unwavering dedication to introducing groundbreaking solutions for the future of mobility, while successfully combining cutting-edge design and top-notch performance, even in the most demanding motorsport championships.

The award-winning 19RCS CORSA CORTA RR is the latest evolution of Brembo’s radial master cylinder, specifically designed to meet the requirements of SuperSport and Naked bikes. This remarkable product exhibits enhanced performance, reduced weight, and a sporty appearance, capturing the attention of riders and enthusiasts alike.

Crafted from a billet of Aeronautical Aluminum Alloy and adorned with a durable hard oxidation treatment, the 19RCS CORSA CORTA RR exemplifies the highest level of technological prowess inherited from Brembo’s master cylinders employed in MotoGP and SBK championships.

The lever, a beloved component among enthusiasts, has consistently garnered praise due to its ability to provide riders with precise control over the “bite point.”

Positioned conveniently at the top of the master cylinder, an easily accessible selector empowers riders to customize the responsiveness to their preference. With three distinct settings (Normal, Sport, and Race) operated through a cam mechanism, the 19RCS CORSA CORTA RR offers unparalleled versatility.

Furthermore, equipped with the RCS (Ratio Click System), the master cylinder enables adjustments in brake force distribution without compromising pure power.

The innovative adjustment system ensures that riders can fine-tune their bike’s braking performance to match their riding style, weather conditions, and road surfaces, without sacrificing aesthetics.

The 19RCS CORSA CORTA RR epitomizes the ideal choice for those seeking a performance upgrade while maintaining meticulous control over their bike’s setup.

This prestigious Red Dot Award marks the second win for Brembo, following their initial triumph in 2019 with the previous iteration, the 19RCS CORSA CORTA. Design excellence serves as a common thread binding these esteemed products together.

In a competition that attracts approximately 20,000 entries annually from 60 countries, the Red Dot Design Award stands as one of the world’s largest and most esteemed design competitions. The 2023 edition saw projects from various disciplines evaluated in 51 distinct competition categories.

The selection of Brembo’s 19RCS CORSA CORTA RR for the Red Dot Award was made by a distinguished jury panel comprising 43 international design experts. For over six decades, this esteemed panel has convened to identify the year’s most exceptional designs. The award ceremony, honoring the winners since 1955, took place today in Essen, Germany, as part of a special celebration.

Brembo’s receipt of the Red Dot Award reinforces the company’s commitment to innovation, design excellence, and delivering unmatched performance. This recognition propels Brembo’s position as a global leader in brake system technology, inspiring confidence among riders and reinforcing the brand’s reputation for producing world-class products.


Mike Geylin
Mike Geylin

Mike Geylin is the Editor-in-Chief at Hagman Media. Geylin has been in automotive communications for five decades working in all aspects of the industry from OEM to supplier to motorsports as well as reporting for both newspapers and magazines on the industry.