Brembo Again Top Sponsor of Youth Academy

CURNO, Italy — Brembo will again be the top sponsor of the Atalanta BC Youth Academy signing on for this (2023-2024) and the next (2024-2025) sporting season.

The conference room of the Mino Favini – Vedrai Lab Academy was the location of the press conference announcing the partnership renewal. Present for the announcement were Cristina Bombassei, Chief CSR Officer at Brembo, Luca Percassi and Roberto Samaden, respectively CEO and Head of the Youth Academy at Atalanta.

Among the main participants of the event, Roberto Cattaneo and Daniele Bettini, attending on Brembo’s behalf and, representing Atalanta, the Director General Umberto Marino and Marketing and Commercial Director Romano Zanforlin – together with the executives and coaches from the Academy.

“Today marks another crucial day in the history of Atalanta: this event is the tangible manifestation of how the most representative entrepreneurial entity of our local territory opted to strengthen its ties with Atalanta and their world, in a sign of how much the Bombassei family altogether deeply feels that sentiment of proximity to our common local roots and all the underlying values and beliefs of the Academy,” said Atalanta’s Percassi ushering in the event. “I wish to reciprocate the closeness always showed by Cristina and her family with my most sincere affection and with my utmost gratitude”.

“For the seventh consecutive year,” said Bombassei opening her welcome address, “Brembo will stand by Atalanta’s side: we have gathered here at the state-of-the-art training grounds in Zingonia, within the installation of the Academy named after Mino Favini, together with my longstanding friend Luca Percassi to announce with utmost pleasure the renewal of a partnership that is the pride and joy of all parties involved.

“I take this opportunity to extend my most heartfelt and intimate wishes to Roberto Samaden, whose renowned professionalism will surely bring continuity to the great job previously carried out by Maurizio Costanzi for the Atalanta Youth Sector during all these previous years.

“Ever since the 2017/18 season, Brembo and Atalanta’s Academy have been combining their joined-up efforts on the grounds of the shared beliefs and values that place the paramount social value of professional and competitive sports in the upbringing of all our youngsters.

“I also wish to convey my most sincere commendations, on behalf of both our President Emeritus Alberto Bombassei and our Executive President Matteo Tiraboschi, to the Percassi family and to the whole Atalanta family in unison.

“An excellent representation of the Bergamo territory, capable of both supervising the growth and taking care of the education of their up-and-comers. With many of them now being established players in the first team and other top European teams, Atalanta is one of the best football clubs not only in Italy but also on the international scene.

“In addition to being a partner of the entire Youth Academy, Brembo will once again support the team by setting up a special Brembo Prize, which will be awarded annually to the most deserving players from Atalanta’s Youth Academy on the grounds of scholastic, behavioural and professional criteria assessed by a sort of technical committee.”

Brembo’s Chief CSR Officer then wished to recall that one of the earliest winners of the award was a starlet of the first team.

“As a further stimulus to all the kids and youngsters who have just entered the school year, I wish to remind you that, amidst the winners of the very first Premio Brembo, there was none other than that very same Giorgio Scalvini we all know today and that we hope will keep Italy’s and Atalanta’s banners high in the next Euros.

“Despite the variety of ways and operating industries, I can safely and proudly describe Brembo and Atalanta as two of the most emblematic specimens of that renowned Bergamasco entrepreneurial spirit so very capable of embodying and conveying worldwide all the best of what ‘Made in Italy’ stands for.

“Once again, Brembo and Atalanta will join forces, hitting the pitch together as a team, to foster shared values such as: team spirit, fair play, selflessness, education, taste for new challenges and the nurturing of emerging talents”.


Mike Geylin
Mike Geylin

Mike Geylin is the Editor-in-Chief at Hagman Media. Geylin has been in automotive communications for five decades working in all aspects of the industry from OEM to supplier to motorsports as well as reporting for both newspapers and magazines on the industry.