Vintage Volvo Brakes Ad

Volvo went to four-wheel disc brakes long before most of the rest of the industry, with every Volvo 140 coming with a high-performance safety-enhancing disc stopper at each corner going back to 1966. By 1974, most Detroit cars still had drum brakes in back, and a few had fade-happy drums all the way around; this seemed to offer a good advertising opportunity for safety-centric Volvo. Here’s a magazine advertisement from July, 1974, explaining why discs and brake proportioning valves keep you safe.

Read more: https://autoweek.com/article/classic-ads/1974-volvo-brakes-are-safe-safe-safe#ixzz5YNPwSUkZ

The Brake Report
The Brake Report

The BRAKE Report is an online media platform dedicated to the automotive and commercial vehicle brake segments. Our mission is to provide the global brake community with the latest news & headlines from around the industry.