Source: SEINSA announcement
Madrid ––The SEINSA Corporation, an innovative company and leader in Europe in the automotive spare parts sector, most noteworthy in producing brake parts, signed an agreement with the main marketplaces for the online sale of its repair kits, a complementary channel to its worldwide distribution network.
More than 17,000 references with 680,000 applications for 85 vehicle brands will be available so that their customers can find the corresponding kit in a simple, accurate and in the shortest possible time.
“By better understanding the e-commerce model, we are able to support our clients’ business more by facilitating their day-to-day work,” said Gustavo Iturralde, marketing director.
The e-commerce of automotive spare parts in 2021 totaled more than $55 billion, of which $12 billion correspond to the business between B2B companies, the main reason why online commerce entered the plans of all manufacturers, since it has revolutionized B2C commerce between companies and consumers.
SEINSA Corporation is committed to an e-commerce project, with the participation of the entire company, both in the plants that the company has in Navarra and in India. This involves a transversal and coordinated effort. Paradoxically, despite the fact that most manufacturers identify as necessary to define an e-commerce strategy, this decision was delayed due to a diversity of factors and the complexity when coordinating
“The natural reaction is to procrastinate since it is expected to be more prepared. The point is that you are never enough and our competitors do not stop,” the company said.
The group’s brands, AUTOFREN SEINSA and ERT start with an advantage over their competitors and that is that they have achieved the status of “Premier Data Supplier” in TecDoc, a quality certificate superior to that known as “TecAlliance Certified Data Supplier,” granted to those providers of accurate data. This means Seinsa Corporation offers the most reliable and necessary data to quickly and accurately find the right repair kit .
Faced with the challenge of globalization, the Spanish company seeks to homogenize its brands with a standardized image through international registrations in 89 countries and agreements with the main marketplaces. The creation and redesign of the group’s five websites and the launch of two APPS for the two brands, facilitate the information of their products and applications through all sales channels, as well as their activities.