PureForge Rotors A Solution to Brake Longevity Issues


POWAY, Calif. – PureForge, based in Poway, California, has developed Atomic-Forged® brake rotor technology that makes metal tougher, differentiating its treated brake rotors from competitors as evidenced by an extensive portfolio of intellectual property including 20 issued patents and 11 pending patent applications.

PureForge addresses the following brake industry issues:

  1. Total cost of ownership – rotors can last up to 10-times longer and pads five times longer
  2. Environmental issues – reduces brake dust to almost zero and unnecessary waste of used rotors
  3. Performance – improved braking effectiveness thanks to almost zero fade, shorter stopping distances, no corrosion on rotor working surface and no squeaking with overall reduced brake noise

PureForge’s process has undergone extensive independent testing by Link Engineering, the largest and most respected independent brake-testing organization in the world conducting industry-standard brake tests and validating PureForge’s benefits.

In addiiton, PureForge is pursuing both international original-equipment and aftermarket partners, which, according to management, could include licensing deals.

About Author

Mike Geylin

Mike Geylin is the Senior Editor for The BRAKE Report. Geylin has been in automotive communications for five decades working in all aspects of the industry from OEM to supplier to motorsports as well as reporting for both newspapers and magazines on the industry.