NAPA Global Expansion Strategy

NAPA Unites for Worldwide Reach: Alliance Automotive Group (AAG) announces a significant rebranding effort, merging its 275+ locations under the NAPA Auto Parts name. This initiative, unfolding over 12-18 months, aligns with NAPA and its NAPA Racing UK team, aiming for a unified and globally recognized brand identity.

Key Highlights:

  • Over 275 Locations Rebranding: A unified global identity under NAPA Auto Parts.
  • Strengthened Global Presence: Linking with over 6000+ NAPA locations in the US, Canada, and Australia.
  • Enhanced Market Reach and Recognition: Poised for significant global market impact.
  • Boost in Industry Prominence: Opportunities for customer base expansion and national account relationships enhancement.

See also: NAPA UK: Brakes Lead the Way in a Year of Expansion

This strategic shift intends to consolidate its subsidiaries into a singular, strong brand, enhancing connectivity within the vast NAPA Auto Parts network. The integration with NAPA’s 6000+ locations worldwide positions AAG to substantially broaden its market reach, recognition, and reputation internationally.

The transition to NAPA Auto Parts is designed to elevate their industry standing, opening doors to expanding customer demographics and strengthening national account relationships. AAG expresses confidence that this rebranding will solidify its market position and commitment to delivering unparalleled quality and service.

Lewis Selby, Managing Director of AAUK LV Subsidiaries, shares, “We’re delighted to begin our NAPA Auto Parts journey in the UK”, highlighting the endeavor as a milestone in their ongoing relationship with the NAPA brand. The rebranding underscores their dedication to enhancing customer experiences and the brand’s standing as a leading national automotive parts provider, synonymous with quality, value, and expertise.

Adam McNaney, UK Group Marketing Manager, reflects on the strategic timing of the rebranding, emphasizing the NAPA brand’s solidified UK market presence as a precursor to this initiative. The rebranding marks a new chapter in their evolution, aimed at improving customer interactions and establishing a nationally recognized platform in both B2B and B2C sectors.

For more information on locating a NAPA Auto Parts branch, visit

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The Brake Report
The Brake Report

The BRAKE Report is an online media platform dedicated to the automotive and commercial vehicle brake segments. Our mission is to provide the global brake community with the latest news & headlines from around the industry.