Soucre: Hella

ESSEN, Germany – Hella Pagid, brake system specialist for the independent aftermarket and joint venture of the automotive suppliers TMD Friction and HELLA, is entering into a cooperation agreement with the internationally leading tuning company “PP-Performance” and its founder and owner Jimmy Pelka.

The specific aim is for Pelka and his company, as brand ambassadors, to further expand the global awareness and presence of Hella Pagid in the coming year.

With 20 branch offices worldwide, more than half a million subscribers and followers on social media as well as countless international television appearances under its belt, PP-Performance is one of the world’s leading vehicle tuning companies.

In addition to the installation of performance-enhancing hardware components and software optimizations, PP-Performance also offers all manner of maintenance work related to motor vehicles. This means that replacing brake system components is just as much a part of day-to-day business as their vehicle optimization operations.

“The increase in performance goes hand in hand with ever-higher demands on brake performance. And this is where we see enormous potential for Hella Pagid. We are able to transfer the original equipment expertise of the PAGID brand and the many years of motorsport experience of our sister company PAGID Racing to our Hella Pagid products. In this way we can also meet the highest demands set by the independent aftermarket and offer top performance into the bargain,” said Timo Krämer, Senior Marketing Manager at Hella Pagid.

Jimmy Pelka added, “We are so looking forward to the year 2020 and are proud to have a company like Hella Pagid at our side and to be able to rely on such a company’s products. They meet exactly that which our more than 50,000 satisfied customers need – first-class braking performance, especially in extreme situations.”