Hawk Performance, APP Europe Exclusive Partnership

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Hawk Performance has officially appointed Advanced Performance Parts B.V. (APP Europe) as the exclusive European importer and distributor for its comprehensive range of brake pad, rotor, and fluid products. This collaboration is set to redefine operational efficiency and enhance the dealer experience across Europe. Since 2005, APP has been a key player in the automotive performance parts sector, known for its dedication to niche vehicle markets and its ability to maintain a full product inventory for swift order fulfillment.

Greg Ponsart of Hawk Performance expressed enthusiasm about the partnership: “This exciting partnership marks a new era for our dealer network, solidifying our commitment to their success. APP Europe looks forward to working closely with each of them on a one-on-one basis to build a stronger, more prosperous future together.”

This strategic alliance promises to significantly improve service delivery and expertise across the European automotive aftermarket, benefiting customers in nearly every European country through a centralized distribution model. Based in the Netherlands, APP Europe is poised to empower Hawk’s existing dealer network, ensuring sustained growth in over 40 countries across Continental Europe.

Key benefits of this partnership include:

  • Comparable Landed Costs: APP Europe is committed to offering competitive pricing that aligns closely with current landed costs, promoting fairness and transparency.
  • Stability with EU Recommended Retail Price (EU RRP): The implementation of an EU RRP will ensure a stable and competitive marketplace for all dealers.
  • European-wide Marketing Campaign: APP Europe will initiate an extensive marketing campaign to enhance brand visibility, driving sales and brand recognition across the continent.
  • Technical Support: Dealers will receive unparalleled technical pre- and after-sales support, ensuring high customer satisfaction within the same time zone.
  • Centralized Purchasing: The EU warehouse serves as a central purchasing point, leading to quicker lead times and reduced inventory costs for dealers.
  • Lower Investment for New Developments: By addressing various EU market demands collectively, APP Europe will reduce development costs, offering a competitive advantage to customers.

Mitchell Docter of APP highlighted the operational strengths: “Our dedicated team of experienced sales and support specialists have the in-depth knowledge to provide our customers with the best tools to succeed in today’s marketplace.” The partnership leverages advanced web systems for real-time inventory tracking and efficient forecasting, aiming to minimize lead times and keep customers well-informed throughout the product fulfillment process.

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The Brake Report
The Brake Report

The BRAKE Report is an online media platform dedicated to the automotive and commercial vehicle brake segments. Our mission is to provide the global brake community with the latest news & headlines from around the industry.