Grand Cherokee Earn Top IIHS Safety Award

Auburn Hills, Mich. – The 2023 Jeep® Grand Cherokee and the three-row Jeep Grand Cherokee L have earned TOP SAFETY PICK+ ratings from the Insurance Institute for Highway Safety (IIHS).

It is the highest possible rating awarded by the IIHS and applies to 2023 Grand Cherokee SUVs built after March of this year, and 2023 Grand Cherokee L SUVs built after May.

The 2023 Grand Cherokee and Grand Cherokee L are graded “good” – the highest possible rating – in the four crashworthiness tests required to achieve TOP SAFETY PICK+:

  • Small overlap front – driver-side
  • Small overlap front – passenger-side
  • Moderate overlap front – original test
  • Side impact – updated test

The 2023 Grand Cherokee lineup features standard-equipment Automatic Emergency Braking (AEB) technology the Jeep brand calls, Full-Speed Collision Warning with Active Braking and Pedestrian/Cyclist Detection. The system’s unique array of cameras and sensors satisfied the daylight and nighttime function required by the IIHS for a TOP SAFETY PICK+ designation.

If the feature detects a pedestrian or cyclist and determines a frontal collision appears imminent, it will – if the driver does respond accordingly – activate the vehicle’s brakes. In certain conditions, the system is capable of bringing the vehicle to a stop.

The Grand Cherokee’s system earned an “advanced” rating in daytime vehicle-to-pedestrian evaluations and was graded “superior” – the highest possible IIHS rating – in nighttime conditions.

A TOP SAFETY PICK+ rating also requires an “acceptable” or “good” grade in IIHS lighting evaluations, across all trims. The 2023 Grand Cherokee lineup’s Premium LED reflective headlamp configurations achieve an “acceptable” rating and improves to “good” when equipped with high-beam assist.

The lineup benefits customers further from more than 110 available safety and security features that include Intersection Collision Assist and Drowsy Driver Detection.

The former helps detect vehicles approaching from driver’s left and right when nearing a crossroad. If collision appears imminent, the system delivers audible and visual alerts.

If driver does not respond, system automatically activates vehicle’s brakes.

Drowsy Driver Detection tracks behavior consistent with that of a drowsy driver, such as lane deviation. When certain thresholds are reached, the system responds with audio and/or visual cautions for driver to pull over.


Mike Geylin
Mike Geylin

Mike Geylin is the Editor-in-Chief at Hagman Media. Geylin has been in automotive communications for five decades working in all aspects of the industry from OEM to supplier to motorsports as well as reporting for both newspapers and magazines on the industry.