Frasle’s Sustainable Mobility Showcase

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Frasle Mobility is set to highlight its latest mobility solutions at Automechanika Buenos Aires. From April 10 to 13, this showcase in Argentina marks a pivotal moment for the company as it introduces its institutional brand with a focus on safety, intelligence, and sustainability in motion. The event promises an in-depth look into Frasle Mobility’s commitment to advancing automotive components with its cutting-edge products.

Key Highlights:

  • Showcasing at Automechanika: First-time participation with a focus on safe and sustainable mobility solutions.
  • Innovative Products: Launch of brake pads for electric/hybrid vehicles and corrosion-resistant brake discs.
  • Diverse Product Lines: Introduction of Plasbestos brake pads in three grades and a spotlight on the 70-year legacy of Fras-le, along with Controil and Nakata products.
  • Market Presence: Emphasis on traditional and high-performance products for the Argentine market.
  • Global Reach: Frasle Mobility’s extensive portfolio spans over 14,000 product references across more than 20 brands.

Paulo Gomes, LATAM Business Director of Frasle Mobility, stresses the importance of direct engagement with partners and customers for expanding business and market visibility. “This direct contact with partners and customers is essential for business expansion and the broadening of our market initiatives and international visibility,” he notes, underlining the strategic significance of the Automechanika Buenos Aires event.

About Frasle Mobility:

A leader in both the aftermarket and OEM components, Frasle Mobility, a Brazilian multinational, excels in providing sustainable mobility solutions. With a vast network including 11 industrial plants and presence in over 125 countries, it brings a rich portfolio of over 14,000 auto parts solutions. Controlled by Randoncorp since 1996, Frasle Mobility is at the forefront of innovation and social transformation, committed to keeping life in motion through high-quality, sustainable solutions for the automotive industry.

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The Brake Report
The Brake Report

The BRAKE Report is an online media platform dedicated to the automotive and commercial vehicle brake segments. Our mission is to provide the global brake community with the latest news & headlines from around the industry.