Frasle Mobility, a Brazilian leader in sustainable mobility solutions, is rapidly expanding its European footprint, boosting its market share by 170% in just one year. This impressive growth is driven by strategic acquisitions, a reinforced sales strategy, and a booming aftermarket for auto parts.
Key Takeaways:
- Frasle Mobility’s European revenue share jumps from 2.7% to 7.4% in nine months.
- Acquisition of Juratek expands portfolio and market reach.
- Focus on aftermarket and original equipment (OE) products.
- Strong presence in Germany, Netherlands, and UK.
- Over 125 countries served, 14,000+ auto parts solutions offered.
Driving Growth in Europe:
Frasle Mobility’s European surge is fueled by several key factors:
- Strategic Acquisition: The recent acquisition of Juratek, a UK-based company, expands Frasle’s product portfolio and market reach in the region. This move strengthens their presence in the light-duty braking systems market.
- Reinforced Sales Strategy: Frasle has implemented a targeted sales strategy focused on the independent auto parts aftermarket, while also making inroads into the European OE market.
- Market Recovery: A gradual decline in inflation is boosting the overall auto parts market, creating favorable conditions for Frasle’s expansion.
A Diverse Range:
Frasle Mobility offers a diverse range of braking products, including:
- Friction products for commercial vehicles (Fras-le brand)
- Discs and pads for passenger cars (Fremax brand)
- Light-duty braking systems (Juratek and ABTex brands)
Global Reach, Local Expertise:
With over 20 years of experience in Europe, Frasle Mobility maintains technical and commercial operations in Germany and four distribution centers across the Netherlands and UK. These facilities serve markets across Europe, the Middle East, and Africa, while supporting operations in other regions like Asia.
About Frasle Mobility:
Frasle Mobility is a Brazilian multinational specializing in sustainable mobility solutions. They boast a strong presence in both the aftermarket and OE sectors, offering a wide range of high-quality auto parts solutions under recognized brands.
