Frasle Begins Sales of New Fremax Brakes

CAXIAS DO SUL, Brazil – Frasle Mobility begins the commercialization of Maxcoating Brake Disc’s line under its well-known brand Fremax.

Officially launched in April at the Automec fair in Brazil, the new line brings to the global market discs and brake drums coated with paint that contains exclusive and patented nanotechnology.

Manufactured at the company’s plant in Joinville, Brazil, the first units sold will arrive in the coming weeks for customers in North America, one of the key potential markets for this innovative technology.

Fremax Maxcoating products receive a protective coating containing niobium pentoxide nanoparticles, which act to increase paint performance and corrosion resistance. Such characteristics, associated with a water-based formulation, allow the application of thinner layers increasing the life of the coating.

Its anti-corrosion characteristic is ideal for brake discs and drums used in extreme weather conditions, like regions with a lot of snow – where the application of salt on the roads to ensure trafficability accelerates the oxidation of car components.

Laboratory tests have shown that this new technology guarantees approximately 1,000 hours of protection which can double the life of the brake part.

Frasle Begins Sales of New Freemax Brakes

The company invested R$ 3 million (approximately $600,000) for structuring a unique and automated production process that had to be created exclusively to this product line.

The use of automation increases the versatility in the development of the components with greater precision in painting and quality assurance. It also features performance gains with ultra-fast drying and low energy consumption through a unique microwave curing during the manufacturing process.

“Fremax Maxcoating line adds even more value to the brand’s portfolio, already recognized for the high performance and resistance of its premium products. This automate process, as we built it, is unique in the world. We noticed a relevant market acceptance for this solution which contributes to a more sustainable use of the brake disc, combining product durability and an innovative production process,” said Hemerson de Souza, Business Director of Fremax and Director of M&A and Investor Relations at Frasle Mobility.

The Fremax Maxcoating project with nano painting was developed in partnership with Hercílio Randon Institute (IHR) and WEG Tintas; with a solution provided by NIONE, a Frasle Mobility company specialized in the development of nanotechnology for the improvement of the physicochemical properties of materials.

“This launch reinforces our vision for the future, based on continued investment in product innovation, increasingly sustainable processes, and collaboration for disruptive solutions with global reach,” said Anderson Pontalti, COO of Frasle Mobility.

The safety and quality applied to Fremax brand products are recognized by international certifications, such as ISO 9001 and IATF 16949, which meets the requirements demanded by automakers around the world.


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