Source: First Line announcement
BANBURY, U.K. — During the last 12 months, all-makes automotive aftermarket specialist First Line Ltd. introduced 707 new references to its ranges, including braking, steering and suspension, wheel bearings, filters, clutch, cables and cooling, covering a wider UK vehicle parc coverage than ever before.
Another product highlight in 2022 was First Line Ltd. celebrated a milestone 30-year anniversary for its flagship Steering and Suspension range, which over the year expanded by 235 new parts, ensuring that it continues to be the largest market leading range offered by First Line.
The company also introduced 185 new braking parts to its Borg & Beck Braking range, with many new pads, discs, hoses, and fitting kits available.
What’s more, 118 new parts were introduced to First Line Ltd.’s Filters range in 2022 including new oil, cabin, air, carbon, and fuel filter references.
First Line’s Cables, Clutch and Cooling ranges were expanded, with a total of 32 clutches introduced and 56 additional references added to its Cooling product range.
First Line Ltd.’s broad vehicle coverage is compounded by its stock availability, which has recently been bolstered by the addition of another warehouse at its Banbury headquarters.
All the company’s new-to-range products can be found in the online catalogue, WebCat, allowing distributors access to the brand’s impressive portfolio of over 40,000 components, which can be looked-up by application or cross-reference at webcat.firstline.co.uk.