WardsAuto: Veoneer Establishing Independence Post Spinoff


YPSILANTI, MI – Swedish advanced driver-assistance systems supplier and autonomous-driving technology provider Veoneer, which is approaching the 1-year anniversary of its spin off from Tier One parts maker Autoliv, has designs on becoming the go-to player in its space and intends on wasting no time doing so.

“We’re going after safety issues and finding the technologies to solve them,” says Chris Van Dan Elzen, vice president-product strategy at Veoneer, which operates its U.S. operations from a gleaming new office complex outside Detroit swelling with more than 700 employees.

Already the largest pure-play safety electronics, ADAS and automated and collaborative driving company in the industry, Veoneer is leveraging a combination of in-house R&D and manufacturing with targeted acquisitions, as well as strategic technical partnerships, to further cement its position.

In fact, the company is so bullish on partnerships, especially with startups looking to break into automotive, Van Dan Elzen (pictured, below) jokes it probably does not endear him to Veoneer’s purchasing group, since it runs contrary to the industry’s tradition of in-house technology development.

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David Kiley is Chief of Content for The BRAKE Report. Kiley is an award-winning business journalist and author, having covered the auto industry for USA Today, Businessweek, AOL/Huffington Post, as well as written articles for Automobile and Popular Mechanics.