Textar’s 2023: Pioneering Auto Aftermarket

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In 2023, Textar, a premium braking brand under TMD Friction, significantly expanded its automotive aftermarket offerings by introducing 193 new products, including an impressive 36 first-to-market solutions. These pioneering products cement Textar’s status as a leader in the provision of premium braking solutions, specifically tailored for a diverse range of automotive applications, including luxury brands like Mercedes, BMW, Porsche, and Land Rover, covering both passenger and commercial vehicles.

TMD Friction, the parent company, highlighted Textar’s unmatched speed and availability in the aftermarket sector, demonstrating the brand’s commitment to quality and innovation. Marco Loth, Vice President Global Category Management, Sales & Trade Marketing at TMD Friction, emphasized the brand’s dedication to meeting consumer demands for immediate availability without compromising on quality. “We know availability is the top deciding factor leading to the purchase decision for aftermarket automotive parts,” Loth stated, underscoring the brand’s strategy to outpace competitors and earn customer trust through superior product offerings.

Textar is renowned for delivering OE-quality braking solutions across the entire automotive spectrum, ensuring coverage for 99.36% of the European car parc, including 99.12% of electric vehicles. This comprehensive approach guarantees that Textar remains at the forefront of braking technology for all types of vehicles, from super-minis and heavy trucks to hybrids and electric vehicles.

The company’s commitment to innovation is evident in its 2023 product lineup, which includes 56 brake pads, 44 discs, and 93 other braking components like drums, shoes, sensors, and warning contacts. These offerings cater to both passenger cars and commercial vehicles, highlighting Textar’s dedication to supporting a wide range of automotive needs in the aftermarket.

With over 140 years of experience in braking technology and a portfolio that includes more than 50,000 friction mixtures, TMD Friction solidifies its position as a global leader in the brake friction material industry. The company’s extensive product range, encompassing brands like Pagid and Mintex, serves both original equipment manufacturers and the aftermarket, offering high-quality solutions that meet the stringent demands of the automotive and brake industries.

About TMD Friction

TMD Friction stands as a premier global provider of superior brake friction solutions for both the automotive and brake industries. The company’s mission to develop and manufacture high-quality brake pads and linings for passenger cars and commercial vehicles has established it as a key player in both original equipment and aftermarket sectors. With a workforce exceeding 4,200 employees worldwide, TMD Friction operates across multiple continents, including Europe, the Americas, Asia, and Japan, delivering excellence in braking technology through its flagship brands such as Textar, Mintex, Don, Pagid, Cobreq, Bendix, and more.

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