VIOLA, Wisc. — Racing, whether it be on a road course or a dirt oval is a delicate balance of horsepower and braking, so it’s no surprise that the S&S Cycle racing program has partnered with the high-performance braking experts at SBS Friction.

“Building some of the fastest machines in both the King of the Baggers and American Flat Track fields has meant quality braking is that much more important to us, and we look forward to collaborating with SBS Friction in the coming year,” said S&S race team manager Dean Young.

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The American Flat Track as well as MotoAmerica King of the Baggers seasons kick off during the 2022 Daytona Bike Week with doubleheaders, and are arguably the most competitive race programs in the U.S. We suspect the pairing of these two brands will add to the excitement.”

About SBS Friction

SBS Friction A/S is a Danish-based company that develops, manufactures, and markets brake pads and friction solutions for motorcycles, scooters, ATV/UTVs, special cars, and industrial applications including wind turbines. Its product range includes other brake components such as brake discs, brake shoes, brake pins, and accessory parts.

SBS Friction is part of the Italian Brembo S.p.A Group which also produces automotive brake systems, especially for high-performance cars.