PureForge Brings Disruptive Brake Rotor Solutions to Troy, Michigan

TROY, MICH. – PureForge brakes, a company specializing in advanced brake technology, has recently relocated its headquarters from Poway, Calif., to Troy, Mich. During an Open House event at the new manufacturing facility on May 10th, the company’s leadership introduced guests to the organization and its groundbreaking technology.

Following a Mayoral Proclamation, Troy Mayor Ethan Baker officially cut the ribbon at the new facility. Gordon Heidacker, the CEO of PureForge, announced the company as a 21st Century Disruptive Brake Technology enterprise, highlighting its innovations in the field.

Among the announcements were recent rotor test results that showcased the exceptional longevity and durability of PureForge brake rotors. The rigorous engineering tests demonstrated that PureForge technology significantly reduces wear, extends rotor life, and greatly minimizes brake dust. The reduced dust not only results in cleaner wheels but also contributes to a decrease in particulate matter that can negatively impact human health.

PureForge commissioned LINK Engineering, a globally renowned brake testing firm, to perform industry-standard dynamometer tests on its rotors. The key tests conducted included the SAE J2707B Wear Test, SAE J2521 Noise Test, and SAE J2928 Rotor Fatigue Test.

The test vehicle was a 2013 F-150, and each test was carried out on three sets of brake rotors and pads for comparison purposes. These sets included OEM rotors and pads, aftermarket rotors with PureForge® treatment and a specifically selected pad, and aftermarket rotors with the same specific selected pad. The aftermarket rotors were economy gray cast.

Test data indicated that treated rotors exhibited no wear and showed a reduction in pad wear. PureForge rotors generated low to no brake rotor dust. The results confirmed that the lack of wear corresponded to a decrease in particle generation. As most of the visible dust on wheels originates from rotor debris, PureForge rotors will provide customers with cleaner wheels.

Source: PureForge

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