Meritor® Announces New Lineup of Aftermarket Brands for Every Stage of Vehicle Lifecycle

All Meritor Aftermarket parts brands are Meritor engineering-approved to meet the right performance specs at the right price points throughout the entire lifecycle journey. Products in each distinct brand are validated to meet or exceed relevant industry standards for safety, reliability and durability. To help customers choose the parts that are right for them, the brands are segmented into Good, Better and Best price and performance tiers:

In the Good tier, the Mach™ parts brand are built for customers seeking high-value, delivering quality all-makes parts that improve uptime at affordable prices.

The Better tier’s Meritor®, Euclid® and Meritor Reman brands offer top-quality aftermarket parts at more affordable prices: The Meritor brand’s high-quality parts are designed and engineered to exacting OEM specifications; Euclid®, a trusted brand for more than 75 years, delivers high-quality aftermarket parts designed and engineered for all vehicles; and Meritor Reman offers high-quality remanufactured Genuine and aftermarket parts.

The Best tier’s Meritor Genuine brand is designed for newer vehicles still under warranty or for customers who want to maintain original performance and maximize uptime with OEM production parts.

Meritor is one of the few suppliers that manufactures or approves for sale lifecycle aftermarket parts that include support and availability. Unlike many low-cost suppliers, Meritor doesn’t sacrifice quality for price.

“Today’s truck operators strive to maximize life and uptime from their current fleets of trucks and trailers, and they’re focusing on delivery, speed, availability of quality parts and overall operating costs,” Penzkofer said. “With our new brand structure, we’re offering high-quality parts across the board at better prices with the convenience of one-stop shopping to help our customers save time.”

 

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Brian Hagman is President of Hagman Search Group and Founder/Publisher of The BRAKE Report, an online media platform dedicated to the automotive and commercial vehicle brake segments. Brian’s mission is to inform, engage and connect the most avid members of the brake community.