The BRAKE Report
  • Home
  • News
    • Automotive
    • Commercial Vehicle
    • Motorcycle/ATV
    • Motorsports
    • Rail
    • Other
  • Interviews
    • Coffee Brake
    • Leadership Spotlight
  • Technical Articles
  • Test Drives
  • Brake Careers
  • Sponsors
  • Subscribe
Saturday, April 10
  • About
  • Contact
  • Sponsorship Guide
Facebook Twitter Instagram YouTube LinkedIn
The BRAKE Report
  • Home
  • News
    • Automotive
    • Commercial Vehicle
    • Motorcycle/ATV
    • Motorsports
    • Rail
    • Other
  • Interviews
    • Coffee Brake
    • Leadership Spotlight
  • Technical Articles
  • Test Drives
  • Brake Careers
  • Sponsors
  • Subscribe
The BRAKE Report
Home » Uncategorized » Marketing Of Self-Driving Cars Breeding Mistrust
Uncategorized

Marketing Of Self-Driving Cars Breeding Mistrust

The Brake ReportBy The Brake ReportJune 24, 2019Updated:March 27, 2020No Comments2 Mins Read
Self-Driving
  • LinkedIn
  • Twitter
  • Facebook
  • Print

DETROIT, Mich.–A new study by IIHS points to marketing confusion contributing to consumers’ confusion and mistrust about autonomous driving.

When it came to marketing, IIHS specifically focused on how the names of different autonomous systems affect misconceptions by the public. Autopilot was especially singled out, because the name suggests drivers “can turn their thoughts and eyes elsewhere.” A larger portion of people surveyed believed Autopilot allowed drivers to not pay attention to the car or the road at all versus competing autonomous systems.

Autopilot is an amazing technology, but some people seem to have missed the warnings about staying aware of your surroundings. Several Tesla drivers have been caught literally sleeping at the wheel with Autopilot on, while others have recklessly climbed into the backseat.

IIHS uncovered another troubling trend: people don’t understand the vehicle warnings displayed on gauge cluster and infotainment screens. While the level of understanding was better with training, that didn’t completely eliminate misunderstandings. Essentially, that means the systems are confusing, and no the problem isn’t humans. Instead, automakers need to do a better job of creating self-driving systems that are more intuitive to use

Carmakers are spending a lot of time and resources promoting their research and development into self-driving –trying to get the message across that they are developing cutting edge technology even if that technology is a few years from arriving in showrooms.

The Brake Report
The Brake Report
  • Website
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn

The BRAKE Report is an online media platform dedicated to the automotive and commercial vehicle brake segments. Our mission is to provide the global brake community with the latest news & headlines from around the industry.

Related Posts

Senior Account Manager, Hagman Search Group

Passive Safety Manager // 0007

October 26, 2020
Senior Account Manager, Hagman Search Group

Senior Design Engineer // 0009

October 5, 2020
Senior Account Manager, Hagman Search Group

Product Development Engineer // 0008

September 29, 2020
Industry Partners
Official Media Partner of
About

The BRAKE Report is an online media platform dedicated to the automotive and commercial vehicle brake segments. Our mission is to provide the global brake community with the latest coverage of news & insights from around the industry.

Latest News
Bremskerl recently filed registration with the U.S. Patent and Trademark Office for the company’s “Color Green as applied to the surface of brake pads for vehicles”

Bremskerl Registers “Color Green” Related to Pads

April 9, 2021
BBB Industries was recently named a 2021 Supplier of the Year by APA

APA Names BBB a 2021 Supplier of the Year

April 9, 2021
Translate:

Type above and press Enter to search. Press Esc to cancel.