Source: MAHLE announcement
LAS VEGAS — MAHLE Aftermarket Inc. hosted an unforgettable experience for attendees at the 2022 Automotive Aftermarket Product Expo (AAPEX) in Las Vegas, with an action-packed opening day of activity to support the first-ever “MAHLE: The Choice of Champions” technician promotion.
From hosting some of motorsports’ most notable personalities during an exclusive VIP reception, to witnessing “The King”, Richard Petty himself handing over the keys to a one-of-a-kind vehicle as part of the Grand Prize winner drawing, MAHLE Aftermarket ‘pulled out all the stops’ at this year’s event.
Related post:
Mahle to Showcase ADAS Test Equipment
The once-in-a-lifetime drawing took place on Tuesday, November 1, in MAHLE’s booth on the AAPEX show floor, with a few hundred eager show attendees packed together to learn who would be the lucky grand prize winner. The ultimate giveaway up for grabs: the chance to walk away with the keys to their choice of one of two custom-designed vehicles from racing and automotive enthusiast legends Vaughn Gittin Jr. and Casey Currie. Vaughn Gittin Jr. provided an RTR Spec 5 Mustang with several high-performance enhancements, while Casey Currie’s team offered up a custom-built Jeep equipped with an off-road-ready, high suspension package.
Petty, Gittin Jr., and Currie, along with several other notable motorsports personalities like John Force and Tony Stewart, were present when the four finalists each selected a key from Petty’s signature Charlie One Horse cowboy hat – one of which would unlock the lockbox holding the fobs to the two one-of-a-kind vehicles. And in true Vegas fashion, Jesse Yoder of Shipshewana, IN, the owner of Jess Performance in Shipshewana, IN, had the “luck of the draw” and was pronounced the Grand Prize winner. Yoder, a frequent customer of Meyer Distributing, opted to select the RTR Spec 5 Mustang.
“We all congratulate Jesse for being the Grand Prize winner of the ‘Choice of Champions’ promotion and want to thank the other three finalists, as well as all of the participating technicians around the country, for helping to make the program such a tremendous success,” said Jon Douglas, president of MAHLE Aftermarket North America. “Without a doubt, there was no wrong decision in choosing one of these incredible vehicles! Vaughn, Casey, and their teams truly out-did themselves in building the Mustang and Jeep; and I want to thank them as well for bringing such great energy to this year’s promotion!”
