LUMAG – the leading global OE manufacturer and aftermarket supplier of brake friction products – has confirmed that Richard Davies has joined the company as UK Sales Manager for its leading aftermarket brand of brake pads, BRECK.
Richard joins LUMAG with over 20 years relevant market experience, most recently having worked with Juratek and Truckwise within a senior sales role. It is this knowledge and experience that will help Richard develop the sales and retail routes, as well as brand awareness of BRECK’s product range.
Talking about Richard’s appointment, LUMAG’s Managing Director Colin Smit, said: “It’s great to be able to welcome Richard to the team. His previous experience is not only relevant, but also vital in helping to grow the BRECK brand. Our market share is increasing year-on-year due to organic growth, but now with Richard on board we are able to invest more time and resources in taking the brand to the next level across both B2B and B2C platforms.”
The BRECK brand was established 14 years ago as part of LUMAG’s aftermarket portfolio, which features cutting-edge technology and highest-quality materials which are synonymous with the Lumag name. Designed with LU 700 friction materials and manufactured at LUMAG’s modern production facility in Poland, BRECK brake pads feature low wear and ensure high braking efficiency, today supplying as many as 10,000 garages across the UK and Europe.