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Inroble International has appointed Tony McKey as the new Director of USA Sales. McKey brings over 26 years of aftermarket experience to the role, where he will focus on introducing and selling Inroble brake rotors and new calipers in the U.S. market.
Key Highlights:
- Tony McKey appointed as Director of USA Sales at Inroble International
- Over 26 years of experience in the aftermarket industry
- Former roles at Genuine Parts Company / NAPA Auto Parts and Winhere Brake Parts Inc.
- Tasked with introducing Inroble brake rotors and new calipers to the U.S. market
Prior to joining Inroble, McKey spent the majority of his career at Genuine Parts Company / NAPA Auto Parts, where he held various positions including Director of Category Management for Brakes, Undercar, and Heating & Cooling. He also worked at Winhere Brake Parts Inc., developing their North American aftermarket brake friction program. A graduate of Minnesota State University, Mankato, McKey completed the Genuine Parts Company executive leadership program at Emory University.
“Inroble is pleased to have Tony as part of our team,” said Michael Zhao, Vice President at Inroble International. “As Inroble looks to expand into the U.S. aftermarket, we are excited to have Tony leading our efforts.”
About Inroble
Established in 1992, Inroble International is a privately owned Canadian company specializing in manufacturing and distributing high-quality automotive, medium, and heavy-duty replacement components. The company focuses on providing a competitive line of automotive, light truck, medium, and heavy-duty brake rotors and drums.
Inroble owns and operates its own gray iron foundry and manufacturing/finishing facility in Shandong, China. The facilities maintain stringent quality control practices and up-to-date manufacturing procedures, ensuring products consistently meet the highest industry standards. With headquarters and a main distribution center in Toronto, Inroble also maintains warehouses and sales representation throughout Canada and the USA to ensure products are readily available.
Inroble rotors and drums have gained market acceptance due to their superior, consistent quality. The Inroble rotor plant is ISO 9002, QS 9000, and TS 16949 accredited and services the Asian original equipment market. Inroble is also a co-manufacturer supplier to the European, African, Australian, and North American markets. Products are cast, manufactured, and finished in their own facilities using only top-quality, new raw materials, allowing the company to guarantee casting consistency and quality. “We are so confident in our rotors and drums we stamp our name on every one,” the company states.
The company has expanded its product line to include cross-drilled and slotted sport rotors, manufactured in their own facilities. Unlike many competitors, Inroble utilizes dedicated molds that accommodate necessary changes in terms of holes, grooves, fins, and the metallurgical integrity of the casting. Inroble has also added disc pads to complete its offering, manufactured to the same exacting quality standards as their rotors and drums.
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