Honda Unveils Next Gen ADAS Tech

Source: Honda announcement

TORRANCE, Calif. — Honda plans to expand the capabilities of its previously announced Honda Sensing 360 and Honda Sensing Elite advanced safety and driver assistive systems. The improved Honda Sensing 360 system will begin rolling out in the second half of the decade and will be standard on all new Honda and Acura models in the U.S. by 2030. The Acura version of Honda Sensing 360 will bear the AcuraWatch™ name.

These latest safety advances reflect a global vision announced by the company’s global CEO Toshihiro Mibe in April 2021, to strive for both zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050 and carbon-neutrality for its products and corporate activities by 2050. More details about that announcement, are available here.

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With an expanded sensory range around the entire vehicle and currently available on certain models sold in China, the first generation of Honda Sensing 360 mitigates blind spots to enhance collision avoidance, while also reducing driver burden. Starting in China in 2024, the next generation of Honda Sensing 360 will feature new technologies to further reduce driver burden by reducing the likelihood of collisions through accurate detection of abnormal conditions occurring to the driver and the vehicle’s surroundings. By reducing health-related or human error-triggered collisions with these new technologies, The company will strive to offer vehicles which encourage customers to want to go out more actively and go farther in their vehicles.

The company also will accelerate the advancement and popularization of Honda Sensing Elite, a flagship variation of Honda Sensing featuring advanced safety technologies. Honda has been developing technologies that will assist the driver to achieve a safe and seamless ride from home to their destination with complete peace of mind on any roads, including non-expressways.

This includes technologies to assist the driver on non-expressways including a hands-off function while driving through a traffic jam on arterial roads; to enable hands-off functions during merging onto and exiting from an expressway at a road junction; to assist the driver by automatically parking in and driving out of a home garage.

Through the application of the company’s original AI, which “grows” while accumulating experiences, much like humans, Honda Sensing Elite increases its capability to recognize complex scenes and handle driving situations that occur in complex environments such as on non-expressways. Specific launch plans for the next generation of Honda Sensing Elite have not yet been announced.

Since the U.S. introductions in 2014 of Honda Sensing® in the 2015 Honda CR-V, and AcuraWatch™ in the 2015 Acura TLX, application of these advanced safety and driver-assistive systems has expanded throughout the Honda and Acura lineups. Today, nearly seven million vehicles on U.S. roads have the benefit of Honda Sensing® and AcuraWatch™ technologies.