Saturday, April 21

Honda Reaches One Million Vehicles with Honda Sensing® on U.S. Roads

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  • Honda Sensing will be standard on all 2022 model-year vehicles
  • HLDI study for Honda Sensing equipped vehicles indicates collision claim severity is down $379, an 11% reduction in claim rates for damage to other vehicles or other property, and a 28% reduction in claim rates for injuries to people in other vehicles or others on the road
  • Honda Sensing application more than doubled last year vs. 2016
  • Honda Sensing applied on 69% of 2018 model-year vehicles
  • Honda plans to achieve 95% automatic emergency braking in 2020, two years ahead of the industry voluntary commitment

Marking a major milestone in its history of safety leadership and innovation, Honda today announced U.S. sales of vehicles equipped with the Honda Sensing® suite of advanced safety and driver-assistive technologies has reached the one-million mark. Honda also will have standard Honda Sensing across the entire lineup by the 2022 model year. In addition, the Insurance Institute for Highway Safety (IIHS), an independent, nonprofit organization dedicated to reducing deaths, injuries and property damage from motor vehicle crashes, together with the Highway Loss Data Institute (HLDI), which publishes scientific studies of insurance data, issued a study on the effectiveness of Honda Sensing that determined its application resulted in significant reductions in collision claim severity, claim rates for damage to other vehicles or other property, and claim rates for injuries to people in other vehicles or others on the road.

“Honda dreams of a collision-free mobile society and the Honda Sensing technology has a crucial role to play in advancing us toward that goal,” said Henio Arcangeli, Jr., senior vice president of the American Honda Automobile Division & general manager of the Honda brand. “With the rapidly growing population of Honda vehicles applying these technologies, we hope to significantly reduce collisions involving Honda vehicles within the next three to four years.”

The IIHS study looked at more than 327,000 total insured vehicle years1 of 2016 model-year Accords, Civics and Pilots since this was the first model year Honda Sensing was available as an option on all trims2. The 2016 model-year vehicles in the population without Honda Sensing served as the control vehicles in the study. When looking at the benefits of Honda Sensing, particularly the utility of the Forward Collision Warning and Collision Mitigation Braking System (with automatic emergency braking or AEB), the study concluded that even if a crash is not avoided, it is likely the striking vehicle at least slowed before the crash due to those systems, and noted the likelihood of injury is reduced when speed is reduced. The top findings of the study were:

  • Collision claim severity is down $379 for the Honda Sensing equipped vehicles compared to those without the technology
  • Damage to other vehicles or other property claim frequencies dropped nearly 11 percent for the Honda Sensing equipped vehicles compared to those without the technology
  • Injuries to people in other vehicles or others on the road claim frequencies declined about 28 percent for the Honda Sensing equipped vehicles compared to those without the technology

“The data are clear. The role of Honda Sensing is reducing crash risk,” said Matt Moore, senior vice president of HLDI. “We commend Honda for rapidly expanding the application of this safety technology throughout its lineup.”

The Honda Sensing application rate has more than doubled from 2016 to 2017 to more than 50,000 vehicles per month in the past year, and now is applied on 69 percent of 2018 model-year vehicles. As a result, Honda plans to meet the voluntary commitment between the U.S. Department of Transportation, IIHS and 20 automakers to make AEB standard on at least 95 percent of all models two years earlier than the agreed upon year of 2022. Furthermore, Honda’s rapid deployment of these technologies and plans for application of Honda Sensing as standard equipment on all 2022 model-year vehicles goes beyond the voluntary commitment of just AEB. Honda’s plans, by contrast, encompass the full suite of Honda Sensing technologies, including:

  • Collision Mitigation Braking System (CMBS™) – can apply brake pressure when an unavoidable collision is determined
  • Forward Collision Warning (FCW) – can detect the presence of vehicles in front, activating audio and visual alerts to warn the driver if they are at risk of collision
  • Lane Keeping Assist (LKAS) – can help bring the vehicle back to the center of a detected lane when unindicated lane drift is determined
  • Road Departure Mitigation (RDM) – can adjust steering and braking if you cross detected lanes without signaling
  • Adaptive Cruise Control (ACC) – can maintain a set following interval behind detected vehicles as well as maintain a set speed

Honda Sensing is standard equipment today on the 2018 Clarity Plug-in Hybrid, 2018 Clarity Fuel Cell, 2017 Clarity Electric, 2018 Accord, just-launched 2018 Accord Hybrid, and will be standard on the 2019 Insight hybrid sedan, slated for introduction later this year. The technology is available today on the 2018 Honda Fit, Civic Sedan, Coupe and Hatchback, CR-V and Pilot sport-utility vehicles, Odyssey minivan and Ridgeline pickup.

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About Author

Brian Hagman is President of Hagman Search Group and Founder/Publisher of The BRAKE Report, an online media platform dedicated to the automotive and commercial vehicle brake segments. Brian’s mission is to inform, engage and connect the most avid members of the brake community.