Source: Hella Automotive Sales announcement

PEACHTREE CITY, Ga. — HELLA Automotive Sales, Inc. located in the United States and subsidiary of HELLA GmbH, has opened a sales office for the Central & South American market in Bogota, Colombia. The new facilities host, Product Management, Sales & Marketing in a state-of-art facilities.

Hella is one of the world’s leading automotive supplier companies. HELLA specializes in innovative lighting systems and vehicle electronics.

Director of Sales, Alejandro Caballero, who leads the CSA office and team said, “I am really proud of my team and the commitment to this project, as well as the support and alignment from our customers that have allowed us to dream big. Special thanks to Ismael Carmena, Stefan Van Dalen and Fred Snow for encouraging growth”.

Bogotá is strategically located within our region. Our customers in Central and South America are focusing on driving business forward and growing in the aftermarket segment.

During the opening, Ismael Carmena, Vice President Aftermarket of America & Southern Europe said, “Finally this week, we have opened our first office in Bogota Colombia for HELLA sales activities in Central South America. We are already a “small fish with a big mouth” providing full support to our great customers in this region. Let’s see tomorrow! Effortless talent is worthless. Special thanks to Alejandro Caballero and Hella CSA team for making it happen. Also, thanks to the rest of Hella Inc. in US lead by Fred Snow”.

About HELLA GmbH & Co. KGaA, Lippstadt

HELLA is a global automotive supplier with over 125 locations in some 35 countries. With currency and portfolio-adjusted sales of €6.5 billion in fiscal year 2020/2021 and more than 36,000 employees, HELLA is one of the world’s leading automotive supplier companies. It specializes in innovative lighting systems and vehicle electronics and has been an important partner to the automotive industry and aftermarket for more than a century. Furthermore, in its Special Applications segment, The company develops, manufactures, and sells lighting and electronic products for specialist vehicles.