Source: Hawk Performance announcement
GREENVILLE, S.C. — Hawk Performance, a recognized leader in high-performance braking systems, parts, and fluids, virtually slammed the brakes on the search for a marketing agency when it met Jackson, the Greenville, S.C.-based brand and motorsports marketing agency.
The company has selected Jackson to help expand sales of their high-quality, high-performance, cutting-edge performance braking products to new automotive audiences, including street cars, trucks and off-road vehicles.
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“The Jackson folks speak our language. They provided an interesting approach, creative ideas and deep insight into our business,” said Chad Nicoletti, Hawk marketing leader.
“Jackson is well respected in the motorsports and performance industry, and they have the relevant experience and talent to help collaborate on our marketing strategy, creative needs and implementation.”
“We are thrilled to partner with an authentic performance brand like Hawk,” said Darrell Jackson, President and CEO of Jackson, which has been recognized three times as one of Chief Marketer’s Top Shops. “They are well-known in the performance automotive space, and our combination of brand marketing skills and motorsports marketing expertise is perfect to help them expand their brand.”
Initial priorities for Hawk Performance are marketing communication strategies, a communication plan, new packaging, website updates and collateral materials.
About Hawk Performance
HAWK PERFORMANCE makes brakes that control speed on the racetrack and instill confidence on the drive home. For more than 25 years, Hawk has been finding fractions of seconds on the racetrack and has channeled that knowledge into every product they make. Hawk is the Official Brake Product for motorsports organizations like the National Auto Sport Association, Ron Fellows Performance Driving School, Allen Berg Racing School, Stadium Super Trucks and the SCCA, and the brake of choice for some of the world’s most exciting drivers and teams in motorsports today. Hawk’s superior brake and friction products enable drivers to control, command, and conquer the road and racetrack in virtually any vehicle. For more information, visit www.hawkperformance.com.