Source: GM announcement
GRAND BLANC, Mich. —General Motors (GM) Customer Care and Aftersales has released all-new parts packaging as part of a broader effort to rebrand and strengthen GM Genuine Parts and ACDelco.
For GM dealers and independent aftermarket sellers, this announcement, which includes enhanced brand security measures to guarantee authenticity, provides an opportunity to grow parts share in an increasing parts and service market.
The rebrand is a result of extensive global research and will help ensure a consistent brand image, no matter the product or geographic location. New packaging features will include:
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GM internal studies show a direct correlation between service lane loyalty and vehicle purchase loyalty. Providing technicians with high-quality, premium parts when and where they need them can help lead to confidence and exceptional services and repair.
New branding and packaging began arriving in North America this fall and will continue throughout 2021 with global expansion of the launch. Below are a few of the first impressions from U.S. business partners who received the new packaging.
“The new GM Genuine Parts packaging is a game changer. The sleek new design offers brand recognition while helping to set us apart from other manufacturers,” said Emily Gatlin, marketing director, Berger Chevrolet.
The entire announcement can be viewed by clicking HERE.