Source: First Line Ltd. announcement

BANBURY, U.K. — First Line Ltd. has kickstarted the new year by strengthening its sales team announcing a new appointment and promotion, as it gears up for another successful and productive 12 months.

Chris Peat has joined the company as Key Account Manager and is responsible for accounts from Hull in the Northeast down to Dover in the Southeast, from Tyne & Wear, down to the Isle of Wight.

Previously working for the Parts Alliance for the last 15 years, recently as a Regional Support Manager, Peat brings a wealth of experience and a clear understanding of the needs of aftermarket distributors and their customers.

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First Line Added More Than 550 Products in 2021

Excited about his new role and the opportunities it brings, Peat commented: “I’m really excited to work for First Line Ltd., who is a market leader and a highly regarded supplier in the aftermarket.”

First Line Ltd. has also announced the creation of a new position within the company by promoting Key Account Manager, Keith Frost, to the role of International Trading Groups (ITG) Manager.

Frost has been at the company for 10 years and is a well-known and reputable team member among the UK customer base.

Recognizing the importance of the international buying group community, First Line Ltd. created the position to enhance communication, support and activity globally. 

Frost said: “Over the past decade, I’ve enjoyed listening and communicating with customers to continue to strengthen relationships and develop our service offering to their specific needs. Now, I look forward to putting this into practice on an international level and continuing to spread the First Line Ltd. message far and wide.”

First Line Ltd. was recently recognized at the 2021 Independent Automotive Aftermarket’s (IAAF), ‘Pride of the Aftermarket’ award ceremony, receiving the prestigious runner up award in the Car Supplier of the Year category.

The established aftermarket supplier remains committed to the development of its products and services, which is reflected in the company introducing a total of 568 new-to-range parts in the 2021 alone to complement its market-leading portfolio, including Steering and Suspension, Clutch, Braking and Filter products.

The full product portfolio from First Line Ltd. consists of more than 40,000-part numbers, across 6-plus product lines.